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SaaS Metrics Calculator

LTV assumes constant ARPU, margin and positive monthly churn; excludes discounting and expansion. ARR is twelve times current MRR, not a revenue forecast.

LTV assumes constant ARPU, margin and positive monthly churn; excludes discounting and expansion. ARR is twelve times current MRR, not a revenue forecast.

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Result

Enter your values and run the tool to see your result.

How to use this tool

Check the units, enter your values, and run the tool. Results follow the assumptions and method below.

Calculation method

Annualized recurring revenuemrr*12
Monthly revenue per customermrr/customers
Monthly customer churn (%)lost/starting*100
Customer acquisition costacquisition/newCustomers
Simple steady-state lifetime valuemrr/customers*grossMargin/100/(lost/starting)

References