How to use this tool
Check the units, enter your values, and run the tool. Results follow the assumptions and method below.
Calculation method
Gross-profit lifetime value
arpu*(margin/100)/(churn/100)Simplified constant monthly churn and margin model; excludes discounting and expansion revenue.
Simplified constant monthly churn and margin model; excludes discounting and expansion revenue.
Enter your values and run the tool to see your result.
Check the units, enter your values, and run the tool. Results follow the assumptions and method below.
arpu*(margin/100)/(churn/100)