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ROAS Calculator

Use values from the same period and currency. Fees and taxes apply only where explicitly included in inputs.

Use values from the same period and currency. Fees and taxes apply only where explicitly included in inputs.

Your workbenchInputs are not stored

Result

Enter your values and run the tool to see your result.

What this tool does

Expresses ad-driven revenue as a percentage of ad spend. Enter attributed revenue in the first field and ad spend in the second. A result of 100% means revenue equals spend.

How to use it

  1. Choose the campaign period.
  2. Enter revenue attributed to ads in that period in the first field.
  3. Enter ad spend for the same period in the second.
  4. Run it to get ROAS as a percentage.

Worked example

Revenue 100 on spend 200 is 50% ROAS. Revenue 600 on spend 200 is 300%, or 3×.

Calculation method

Ratioa/b*100

Frequently asked questions

Does 300% ROAS mean I am profitable?
Unknown. ROAS is revenue-based and excludes cost of goods and fees. At a 25% margin, even 300% ROAS may not cover the spend. Read it with the margin calculator.
Multiple or percentage — which is correct?
They are the same number written differently. This tool reports percent: 3× is 300%. State the unit in your reports.

What this tool does not cover

Attributed revenue varies a lot by attribution method. Platform-reported revenue can differ from settled revenue, so record which basis you used.

References